'You Do You’ A3 Riso print by Leona Fietz. The phrasing ‘You Do You’ is a reminder to focus on your own work, absorb selectively, beat your personal best and keep moving forward towards your own goals.
The lettering itself was hand drawn by Leona using pencil and tracing paper, following the process that was born in the Advertising Art Departments of the nineteen fifties and is taught at Old School New School. This way of building up a piece of lettering requires a good eye when the piece goes through at least five to six refinements until it is ready to vectorize and send to print!
A3 Risograph printed in Blue and Pink ink on sturdy Envirocare recycled cream stock. Printed in Melbourne by Helio Press.